Across America, millions of high schoolers were taking to social to put their hopes and dreams into the universe:
“I will get straight A’s.” “I will make varsity.” “I will make eye-contact with my crush.”
We thought it was the right kinda theme to tap into for back-to-school.
So, with the help of Uber Teen, we manifested a kick-arse campaign about bringing your best year ever into a reality.
Director: Adam & Dave
Creatives: Sollin Saele
CD: Zack Roif
LBBOnline — August 26’
Campaign US — August 26’
AdWeek — August 26’