HSBC — STAND FOR PRIDE
For HSBC’s partnership with the Sydney Swans, we built ‘The Stand for Pride’ – a statue of an empty pair of boots, highlighting that there is no openly LGBTQIA+ player in the AFL.
Taking over the space where the AFL’s heroes are immortalised, we unveiled our statue outside of the SCG and immediately grabbed news attention. Resulting in 1.7m+ reach and starting conversation amongst footy circles.